Marketing Acronyms Glossary – Part 1
Written by Ben Robinson
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To make the marketing industry lingo easier to understand, the marketing industry is full of acronyms. But have you ever gone into a meeting or started a new job and been completely lost, not knowing what people are talking about? We’ve made a list of core marketing acronyms you can refer to.
Because the list is so long, we’ve split it into two parts. After you read part 1, check out Marketing Acronyms Glossary – Part 2.
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Marketing Acronyms: Terms Explained
A-B
AIDA: Attention Interest Desire Action
This marketing model implies how customers move through a series of stages when they make purchase decisions.
API: Application Program Interface
A computing interface that identifies interactions between various software programs.
ASP: Application Service Provider
A company that provides software applications and computer-based services over a network.
B2B: Business to Business
Also known frequently as B2B, is when a company serves other businesses.
B2C: Business to Consumer
Also known frequently as B2C, is when a company sells directly to consumers or customers.
BANT: Budget, Authority, Need, Timeline
Used when qualifying an opportunity – a framework that ultimately asks, “how likely is this person actually to become a customer”?
BR: Bounce Rate
They are used in web traffic analysis as a percentage statistic for the number of visitors who enter and then leave after visiting only one page.
CAC: Customer Acquisition Cost
The best approximation of the total cost of acquiring a new customer.
CAN-SPAM: Controlling the Assault of Non-Solicited Pornography And Marketing
This U.S. 2003 law establishes requirements for those who send unsolicited commercial emails.
CEO: Chief Executive Officer
The highest-ranking executive in a company.
CFO: Chief Financial Officer
The most senior executive responsible for the finances within a company.
CIO: Chief Information Officer
The most senior executive responsible for the management and use of information and technologies within a company.
CMO: Chief Marketing Officer
The most senior executive responsible for the marketing within a company.
CMS: Content Management System
Computer software used to manage digital content.
COO: Chief Operating Officer
The most senior executive responsible for the administrative and operational functions within a company.
CPA: Cost Per Action
A measurement and pricing model that allows an advertiser to charge for a specified action taken by a prospective customer.
CPC: Cost Per Click
A measurement and pricing model that allows an advertiser to charge for each click on an ad.
CPM: Cost Per Thousand
A measurement and pricing model that allows an advertiser to charge per 1,000 ad impressions.
CR: Conversion Rate
The percentage of users who took the desired action, for example, people who visited a website after an email campaign.
CRM: Customer Relationship Management
A system for managing a company’s customer relationships and associated data.
CRO: Conversion Rate Optimization
A strategy for increasing the number of visitors to a website that converts into customers.
CSO: Chief Security Officer
The most senior executive responsible for the security within a company – personnel, physical assets, and information.
CSS: Cascading Style Sheet
A style sheet language or code used to build websites and make them visually appealing.
CTA: Call to Action
The wording is used to induce the reader or listener to perform a specific action, such as “subscribe now,” “click on the link.”
CTO: Chief Technology Officer
The most senior executive responsible for the technological requirements within a company.
CTR: Click-Through Rate
The percentage of people who click on a specific link based on the number of total users who view a page, advertisement, or email.
CX: Customer Experience
The customer’s entire experience and perception of their encounter with a business.
DA: Domain Authority
A search engine ranking score developed by the SEO software company Moz.
DM: Direct Mail, or Direct Message (Social Media)
Direct Mail is to sent physically to a post office box or physical address.
Direct Message is a private mode of communication between social media users or by SMS message.
DNS: Domain Name Server or Domain Name System
It is essentially a naming system for computers like a directory of names that match with IP addresses.
EOD: End Of Day
Simply meaning the end of the working day, like EOB (End of Business) or COB (Close of Business).
EOW: End Of Week
Simply meaning the end of the working week, i.e., Friday.
ESP: Email Service Provider
A company that offers bulk email services.
FTP: File Transfer Protocol
A series of rules that computers follow for transferring files from one business system to another via the internet.
GA: Google Analytics
A service from Google that tracks and reports website traffic.
HTML: HyperText Markup Language
The standard language used for creating web pages.
IBL: Inbound Link
Also known as a backlink, it’s a hyperlink from another website to a page on your website.
IM: Instant Messaging
A type of online chat that offers real-time text transmission.
IP: Internet Protocol Address
A number that identifies each computer connected to the internet.
Has this marketing acronyms glossary been helpful? Save it for future reference to support your marketing career. Let us know in the comments section below if we’ve missed any other useful terms.
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