Here's what we believe...

We Believe…

We think differently. Maybe you believe what we believe. Or you might think we are nuts. In either case, it’s important that YOU know what we believe. This helps us to attract those of like mind and repel everyone else.

Bookkeeping Industry Beliefs:

The bookkeeping and accounting profession is BROKEN.

Serving shitty clients is just plain WRONG. We should NEVER work 50+ hours per week. We must not tolerate irresponsible clients. At the same time, we – as professionals – must up our game and offer value-add services. Gone are the days of just recording transactions and basic financial statements. Those are tasks best left to automation and, soon, artificial intelligence. To us, that’s great news because it allows us to…

You must become a 21st Century Bookkeeping Pro ASAP.

This means that you help your clients to enrich their lives through their businesses. You become an advisor in addition to the great services that you already provide. As such, you’ve GOT to focus on one industry. Riches are in the niches. Bookkeeping is first and foremost a relationship business. Less is more…less clients, less apps, etc. Provide value in advance, and charge what you are worth. All of these are the hallmarks of a 21C Bookkeeping Pro.

Strive for simplicity and clarity.

“Everything should be made as simple as possible, but not simpler.” ~ Albert Einstein 

For too long, our profession has been plagued with unnecessary complexity. This leads to a lack of clarity for us as bookkeeping pros and for our clients. It’s high-time we strip away all the fat and focus only on what is important: solid, business-altering, proactive advice.

Lifestyle Beliefs:

You should control when you work, where you work, with whom you work and how much you earn.

50+ hours weeks? Those SUCK! No matter what time of year it is, you shouldn’t work this much. There are better things to do with your life. We believe that you should be able to serve clients regardless of where you or they are. And getting paid…we know how valuable you are. You should only work with clients who ALSO recognize your value and happily pay you for it. 

Work should be adventurous, fun and intellectually stimulating.

This belief is pretty straightforward, right? I mean, no one wants their work to be drab. We want, and deserve, what we do to charge us up, make us use our noggin and grow to become a better person. 

Your business should be built around your life.

…your life should not be built around your business. You started your bookkeeping business in order to gain what we can the “3F Lifestyle”. This means you can have your family, freedom and financial gain ALL at the same time without having to sacrifice one (or more) for the others.