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The Bookkeepers.com story

It started with a better way to build a life.

Bookkeepers.com began with one simple idea: teach people a valuable skill, help them turn it into a business, and give them more freedom over their work and their lives.

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A mission bigger than a course.
FreedomMore control over when and where you work.
FamilyWork that can fit around the life you value.
FinancesA real skill that can create meaningful income.
Ben Robinson, founder of Bookkeepers.com
Why Ben Robinson founded it

One person needed a better option. Ben realized thousands more probably did too.

After owning a CPA firm for about 15 years, Ben Robinson sold the firm in 2014 and began searching for work that felt more meaningful. He wanted to use what he knew to help other people create greater freedom in their own lives.

That purpose became clear when his wife Kelly, a mother of three, lost the virtual job that had allowed her to be present for their children. A traditional office job meant a difficult commute, expensive childcare, and less time with their family.

Ben had already trained bookkeepers inside his CPA firm and helped friends start bookkeeping businesses. He knew he could teach Kelly the skills and show her how to build a virtual business around them.

That was the turning point. While helping Kelly, Ben discovered the work he wanted to do: teach, encourage, and help people build businesses that support their lives.
Ben Robinson · Founder, Bookkeepers.com
The first chapter

One student became the first class. The first class became Bookkeeper Launch.

Ben believed there were many more people like Kelly, people who wanted useful work, reliable income, and the flexibility of a virtual business.

In May 2015, a simple ad and blog post brought together the first class of 30 students. By September, the program that would become Bookkeeper Launch officially began.

The course that started it all Bookkeeper Launch

Bookkeeping skills, business fundamentals, marketing, client acquisition, and support, brought together in one complete path.

From 30 students to a worldwide community

The idea grew. The purpose stayed the same.

As more students joined, Bookkeepers.com grew beyond a single course. It became a community, an education company, and a trusted home for people building bookkeeping careers and businesses.

2015

The first 30 students

The original class proved that bookkeeping education could create a practical path to flexible business ownership.

17,000+

Students taught

People from different careers, backgrounds, and seasons of life have learned through Bookkeeper Launch.

One community

Built around progress

Training, coaching, and peer support help students keep moving long after their first lesson.

A new chapter in the same story

One of those students would eventually lead the company forward.

Jaime Rodriguez joined Bookkeeper Launch in 2017 and used the training to build Paralledger, signing his first client only a few months later.

His path took him from student to mentor, from Student Success to curriculum leadership, and then to CEO. In 2025, eight years after enrolling, Jaime purchased Bookkeepers.com.

The leadership changed, but the heart of the company did not: help people build valuable skills, serve real clients, and create more choices for themselves and their families.

2017 Student and firm owner 2019 Joined the team 2024 Became CEO 2025 Became owner
Jaime Rodriguez, owner and CEO of Bookkeepers.com
Jaime RodriguezOwner & CEO, Bookkeepers.com
Where we are going

The original mission, built for what comes next.

Bookkeeping keeps changing. So do the tools, the technology, and the ways firms serve their clients. Bookkeepers.com continues evolving the training while protecting the purpose behind it.

01
Modern, practical education

Training grounded in the work bookkeepers and firm owners are doing now.

02
Real guidance and support

Instructors, coaches, and peers who understand the road students are traveling.

03
Technology with a purpose

New tools, including AI and automation, used to create better businesses, not more noise.

Your chapter could start here

See whether bookkeeping could fit the life you want.

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