Owner & CEO · Lead Instructor
Jaime Rodriguez
Jaime teaches practical bookkeeping and business-building, using his experience as a former student, firm owner, and CEO to guide students forward.
The people behind the program
Learn from people who know the work and the road you’re on.
Our instructors teach the skills and strategies. Our coaches help you apply them, work through questions, and keep moving forward.
Meet your instructors ↓01Learn it
Clear instruction grounded in real bookkeeping businesses.
02Apply it
Practical coaching when a lesson becomes a real decision.
03Keep going
Support from people who understand the student journey.
Meet your instructors
Real expertise, taught with the business in mind.
Each instructor brings hands-on experience and a specialty that helps students build both bookkeeping skills and a business that works in the real world.
Instructor
Ben Robinson
As founder of Bookkeepers.com, Ben teaches bookkeeping foundations and marketing, helping students understand the profession, attract clients, and build strong businesses.
Instructor
Veronica Wasek
Veronica brings deep cleanup expertise, helping students confidently diagnose problems, organize messy books, and restore financial records to an accurate state.
Instructor
Heidi Ryder
Heidi helps students create credible websites and use social media strategically, so their businesses look professional and connect with the right clients.
Instructor
Ben Day
Ben helps students understand financial statements, recognize what the numbers reveal, and turn that information into meaningful guidance for their clients.
Canadian Instructor
Kevin Sterling
Kevin brings Canadian bookkeeping and business expertise, helping students apply the training confidently within Canada’s unique rules, systems, and marketplace.
Meet your coaches
Support for the questions that come up along the way.
Students do not have to figure everything out alone. Our coaches help them turn lessons into decisions, work through obstacles, and continue making progress.
Chief Revenue Officer · Webinar Host
Sam Robinson
Sam connects bookkeeping business owners with professionals in marketing, sales, YouTube, and other growth areas, then hosts the educational conversations they share.
Director of Student Success · Coach
Carol Cepeda
Carol combines bookkeeping experience with student support, helping students overcome course and client challenges, find clarity, and continue moving forward.
Premier Coach
Justin Boynton
Justin supports Premier members with practical coaching, helping them work through business challenges, make stronger decisions, and continue building momentum.
Coach
Katie Rhodes
Katie helps students think through real client situations, strengthen their decision-making, and feel more confident handling questions that arise in practice.
Start with the big picture
See whether bookkeeping fits the life you want.
Watch the free masterclass for an honest look at the work, the business, and the path Bookkeeper Launch can help you follow.